Discipline.
Leadership.
Opportunity.
Help Us Impact the Next Generation
Every student deserves a mentor, a mission, and a path forward. Your sponsorship funds real mentorship, leadership training, and life-changing opportunity for youth who need it most.
Our Impact
Every program, every mentorship session, every game — it all adds up to real change in real communities.
500+
Youth Impacted
Young people who have gone through Tough Choices programs across the country.
10+
Cities Reached
Communities where Tough Choices has launched programs, leagues, and mentorship initiatives.
100%
Commitment
Every dollar donated goes directly toward youth programs, equipment, and leadership development.
Youth Mentorship
One-on-one and group mentorship sessions that give young people the tools to make better decisions and build stronger futures.
Football Leagues
Structured youth football leagues that teach discipline, teamwork, and leadership both on and off the field.
Leadership Curriculum
A proven 4–6 week program delivered in schools and community centers focused on real-world decision making.
Community Partnerships
Working directly with cities, mayors, and school districts to bring Tough Choices programs to underserved communities.
The Tough Choices Mission
This is bigger than clothing. Bigger than sports. This is about changing lives.
More Than A Brand —
It's A Movement
Tough Choices was created to help the next generation build discipline, confidence, leadership, and purpose through sports, mentorship, and real opportunities.
What We Do
Youth Football Leagues
Structured leagues that build teamwork, discipline, and athletic development for young players.
Leadership & Mentorship
Real mentorship from athletes and professionals focused on life skills and decision-making.
Community Development
Programs that strengthen families and communities through accountability and shared purpose.
School & City Partnerships
We partner with cities and schools to bring structured youth programs directly to communities.
Help Us Reach 100 Students This Year
100 Students.
We're Just Getting Started.
Our goal is to fully sponsor 100 students this year. Every donation — no matter the size — moves us closer. Right now, 88 students are still waiting.
Sponsor a Student Now12
students sponsored
100
goal
12% complete — 88 students still need your help
Choose Your Level of Impact
Every dollar goes directly into the hands of young people. Pick the level that fits — no contribution is too small.
$100
Sponsor a Student
Cover one youth's full participation — materials, mentorship, and program access.
$500
Community Supporter
Fund a full program session including guest speakers, career resources, and curriculum.
$1,000
Youth Champion
Sponsor an entire cohort through the 4–6 week leadership program. Recognized as a Youth Champion.
$5,000
Program Sponsor
Fund a full program deployment in a new school or community center, reaching dozens of youth.
$10,000
Community Partner
Become a founding Community Partner. Fund an entire city initiative — league, curriculum, and mentorship.
100% of sponsorships go directly to youth programs.
One decision can change a young person's life forever.
Your sponsorship funds mentorship, leadership, and real opportunity.
Bring Tough Choices
to Your City
We partner with cities and schools to launch youth football leagues, mentorship programs, and leadership development initiatives. Real programs. Real outcomes. Built for long-term impact.
Tevon Coney
NFL Athlete · Entrepreneur · Mentor · Founder
"NFL athlete, entrepreneur, and mentor Tevon Coney created Tough Choices to help young people build discipline, leadership, and opportunity through mentorship, sports, and community programs."
Through Tough Choices, Tevon is focused on creating impact using his platform and resources to help youth, families, and communities make better decisions, build discipline, and create stronger futures.
Join the Movement
Get updates on programs, events, and ways to get involved in your community.
Work With Tevon
Tevon Coney, NFL athlete and founder of Tough Choices, works with individuals, organizations, and cities to build discipline, structure, and real opportunity.
Free Intro Call
For city leaders, schools, and organizations interested in partnerships. Let's talk about what Tough Choices can bring to your community.
Strategy Session
For individuals, athletes, and business owners looking for real guidance. Walk away with a clear plan and actionable next steps.
Ongoing Consulting
For cities, programs, and businesses needing hands-on, long-term support. Custom pricing based on scope and goals.
Help Us Impact the
Next Generation.
Sponsor a student, support a program, or bring Tough Choices to your city. Every action creates real change.